18-Mar-2010 | The Tasmanian Visitor Survey (TVS) has recorded an increase of 24% in visitor numbers to Tasmania for the business events sector in 2009. This follows the 33% increase recorded in the September 2009 quarter.
Tasmanian Convention Bureau Chairman, Tony Hart, said that he is thrilled with the result.
“Business events create an enormous economic benefit for the local economy, not only directly to the venues and services that the event employs, but also to the many local businesses that experience the benefits of Delegates spending – from retail outlets to the corner store.
“There are also significant social benefits to bringing a business event into the state, in particular, an improvement in Tasmania’s human capital – the knowledge and skills that our community members hold.
“When an international association holds their conference in Tasmania, they bring with them knowledge and skills from around the globe and share this knowledge with the Tasmanian community. Likewise, the skills of Tasmanian industry members are showcased on the world stage.
“Showcasing Tasmania’s industry strengths through a business event can lead to investment in these industries locally, international trade opportunities and international recognition for Tasmanians.
“As Tasmania’s peak marketing body for business events, the Tasmanian Convention Bureau competes on a global scale for national and international business events in a highly competitive marketplace. It is great to see Tasmania’s share of this lucrative sector on the rise.
“The Tasmanian Convention Bureau team has won bids for 76 business events this financial year.
“Most significant perhaps is the Professional Conference Organisers Association conference to be held in Hobart in December. Professional Conference Organisers are the primary target market for the TCB as these are the key decision makers for most the business events.
“This conference will provide an opportunity for Tasmania to showcase its strengths as a destination and the TCB will be hosting pre and post conference familiarisations around the state for approved clients.
“Tasmania is also host to the Australian Tourism Export Council conference in 2010 – another significant opportunity for the state to showcase its abilities as a sensational business events and leisure travel destination.”
Claire McLaren
Membership and Communications Manager
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