New CEO for Tourism Tasmania
01-Apr-2011 | Minister for Tourism, Michelle O'Byrne recently announced the appointment of Mr Tony Mayell as the new Chief Executive Officer of Tourism Tasmania.
Ms O'Byrne said that Mr Mayell was selected following an extensive recruitment process, and was an ideal choice for the position."Mr Mayell brings a wealth of experience in the public and private sectors, particularly in the areas of travel and tourism operations and distribution.
"He is a former Managing Director and Chief Executive Officer of the Northern Territory Tourist Commission and has also held the positions of General Manager Ayers Rock Resort and General Manager Europe for the Australian Tourist Commission.
"Mr Mayell also has extensive experience in transport logistics and policy development and implementation.
Ms O'Byrne said that, as CEO of Tourism Tasmania, Mr Mayell will oversee the implementation of the Authority’s Corporate Plan as well as Tourism 21, the joint tourism industry and state government strategic business plan.
"Tourism plays a significant role in the state’s economy, and the Tourism 21 partnership has supported the impressive growth of our industry over the past 13 years.
"Under this arrangement, Tasmania has become a world class destination and we have been able to grow annual total spending from local, interstate and international travellers from around $1.1 billion in 1997, to more than $2.2 billion today.
"That’s $2.2 billion being spent every year in our cities and our regional communities, which has stimulated new investment and jobs for many Tasmanians.
"The latest version of Tourism 21 which I launched on 9 March has set a challenging spending target of $4.39 billion per annum by 2020.
Ms O’Byrne said there will certainly be challenges ahead for tourism generally.
"We are operating in a global market place and the economic factors that are making it so appealing for Australians to travel overseas for their holidays, or invest in their own home while interest rates rise, will continue to create new challenges for holiday travel in this country.
"Tasmania is not immune to these, however I am optimistic about our ability to work together to overcome these challenges and reach the new target.
"I look forward to working closely with Mr Mayell to grow Tasmania’s tourism potential over the coming years," Ms O'Byrne said.
Mr Mayell will begin his new role in mid-May, when he has completed his contractual obligations interstate.
Further information:
Tasmanian Government Communications Unit
Phone: (03) 6233 6573
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