The Incentive Island
22-Jan-2009 | Tasmania has all the ingredients to make it the ideal location for incentive travel. Tasmania is an island of unspoilt yet accessible wilderness, colonial heritage and of succulent fresh food and award winning wine. Delegates are impressed with gentle outdoor pleasures, stunning dining experiences or the full adrenalin rush.
The global economic crisis may impact on Tasmania's traditional corporate meeting and incentive travel (C&I) market but has also opened the door to a whole new opportunity.Traditionally Tasmania has secured C&I business from organisations that travel within Australia. This form of C&I travel is being scaled back as a result of the economic crisis. So too is the non-traditional C&I market for Tasmania – the corporate market that traditionally travels overseas. This market will be looking for a C&I experience within Australia that can substitute for international travel.
Somewhere different… Somewhere exotic… Somewhere boutique… Enter Tasmania.
The TCB is launching a C&I marketing campaign to broadcast Tasmania's capacity to exceed the expectations of this discerning market. Members will be invited to buy into this campaign.
The TCB is in the process of producing a brochure that will showcase each of Tasmania's tourism zones and provide a sample itinerary and cost that will take the hassle out of planning for key decision makers.
The brochure will be sent electronically to the full TCB database and hosted buyers at the AIME tradeshow in February. A hard copy of the brochure will be distributed on the TCB AIME display and utilised as a marketing tool throughout 2009.
The key message of the campaign is that Tasmania is the incentive island – an island of inspiration, rejuvenation and adventure.
For more information on this campaign please contact the TCB Membership and Communications Manager, Claire Bennett, ph: (03) 6224 6852.
Claire McLaren
Membership and Communications Manager
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